| BY AMIT CHOWDHRY - September 10, 2013 |
LevelEleven is a Detroit-based startup that helps managers and teams stay focused on tasks and selling. LevelEleven has raised $2 million in additional venture funding from Detroit Venture Partners (DVP), Hyde Park Venture Partners, Salesforce.com and angel investor David Fry. LevelEleven will be using the funding to meet the rising demand from customers, further product development, and increase sales and marketing. This is the first round made by Mashburn Justice Capital Partners, a venture capital firm founded by Jamal Mashburn and Winston Justice. Jamal Mashburn was an NBA basketball player that retired in 2004 from the New Orleans Hornets. Winston Justice is a player for the NFL that was drafted by the Philadelphia Eagles in 2006.
Compete, the flagship software created by LevelEleven, now has real-time feedback when completing key sales behaviors, leader boards, and a new user interface for their competition builder. LevelEleven has real-time “breaking news” bursts for LeaderTV, which is a new month-to-month pricing model. LevelEleven will also launch a new mobile application this fall.
“This latest investment further validates the great traction we are seeing in the market and our vision around using competition and gamification techniques to motivate salespeople,” said LevelEleven founder and CEO Bob Marsh. “Getting the support of both new investors and having the continued support from local Detroit investors enables us to maintain our aggressive growth track, which has seen us triple our customer base in the past 10 months.”
The last time I spoke with Marsh was in June and he told me at that time was that the quality of data entered by sales reps increased by an average of 819% and customers that used Compete to get reps focused on key products saw their sales spike an estimated 421%.
LevelEleven is based in the Detroit M@dison Building and previously raised $1.5 million in April 2013. LevelEleven has over 85 customers, including Delta, OpenTable, and Comcast.
Compete, the flagship software created by LevelEleven, now has real-time feedback when completing key sales behaviors, leader boards, and a new user interface for their competition builder. LevelEleven has real-time “breaking news” bursts for LeaderTV, which is a new month-to-month pricing model. LevelEleven will also launch a new mobile application this fall.
“This latest investment further validates the great traction we are seeing in the market and our vision around using competition and gamification techniques to motivate salespeople,” said LevelEleven founder and CEO Bob Marsh. “Getting the support of both new investors and having the continued support from local Detroit investors enables us to maintain our aggressive growth track, which has seen us triple our customer base in the past 10 months.”
The last time I spoke with Marsh was in June and he told me at that time was that the quality of data entered by sales reps increased by an average of 819% and customers that used Compete to get reps focused on key products saw their sales spike an estimated 421%.
LevelEleven is based in the Detroit M@dison Building and previously raised $1.5 million in April 2013. LevelEleven has over 85 customers, including Delta, OpenTable, and Comcast.
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